Areas of Expertise

Website Content Management

 

Your organization’s website is the world’s first impression of you. An ideal website will be regularly updated to keep constituents, stakeholders, and funders up to speed on your organization’s work and accomplishments. Hampton Long has several years of experience maintaining websites powered by Wordpress CMS. Leave the hard work to our team!

Social Media Management

 

The first thing 80% of Americans do within 15 minutes of waking up is check their smartphone. This typically includes visiting the most commonly used social media platforms; Facebook, Twitter, Instagram, and YouTube. In order to be seen on these platforms, your content has to be engaging and your presence has to be active. Our team has more than a decade of combined professional experience managing accounts with millions of followers, and can assist overwhelmed organizations with their social media needs.

Op-Ed Writing and Placement

 

One of the best ways to establish legitimacy in your field and be seen as a leader in your community is to publish an op-ed column in your local newspaper, or in a national publication. Hampton Long has established editorial contacts at numerous prominent publications and can get your op-ed placed where it will have the most impact.

On-the-Record Media Training

 

In order to earn valuable media coverage, it’s important to have a stable of spokespeople at the ready to handle interviews with reporters. In many cases, journalists place a higher value on ordinary citizens over polished professionals when it comes to obtaining quotes. Hampton Long can train your constituents to be prized sources journalists will clamor to talk to, which helps win campaigns and boosts your brand.

Video Production

 

Videos are among the most engaging forms of content, particularly for younger constituents. Our team has more than a decade of experience in both filming and editing high-quality video content, and producing videos tailored for both Facebook’s and YouTube’s algorithms, often on tight deadlines.

Strategic and Rapid Response Communication

 

When breaking news happens and your organization and/or work is affected, you need to be ready to respond to get ahead of the narrative and, if necessary, fight back. Hampton Long will work closely with your organization’s leadership to carefully draft statements, talking points, and social media posts, and take advantage of breaking news opportunities.

Media Outreach

 

The news media works best as your friend, not your enemy. Our team is committed to helping our clients identify the journalists who cover beats affecting your organization’s work, and establishing a rapport with local and national press. Hampton Long will build up your trust and credibility, and establish your organization as a valuable source for journalists to seek out for quotes. Consistent and effective media outreach will help burnish your organization’s reputation as a leader in your community and in your field.